25/10/10

Yet-buts

Neologism used by fashion writer Erika Kawalek, for Vogue and Isaac’s Style Book (Isaac Mizrahi’s fashion magazine).
A yet-but is a hedge, a caveat, used when describing some discrete article of fashion: a dress, a shoe, a bag — whatever needs three lines of text to anchor the large picture, or a few words to fill out the caption: “boho yet elegant,” “futuristic yet primeval.”
The yet-but is a quirk of fashion writing that has gotten less attention than it should.

Published on: Boston Globe