Normcore: blend of normal + hardcore, in other words, hardcore normal.

Defined as a bland anti-style, the notion of dressing in an utterly conventional, nondescript way. 

But what is normcore, and where did it come from? K-Hole, the New York trend forecasting agency that coined the term, tweeted a simplified explanation: “Normcore finds liberation in being nothing special, and realizes that adaptability leads to belonging.

Beyond the jargon, this original notion of normcore is predicated on the desire to fit in rather than stand out. In fashion terms, normcore is all about anonymous, detail-free design.

Karl Lagerfeld transformed the Chanel catwalk into a super-lux supermarket where normcore models are wielding a trolley in distressed joggers and trainers