Normcore: blend of normal + hardcore, in other
words, hardcore normal.
Defined as a bland anti-style, the
notion of dressing in an utterly conventional, nondescript way.
But what is
normcore, and where did it come from? K-Hole, the New York trend forecasting
agency that coined the term, tweeted a simplified explanation: “Normcore finds
liberation in being nothing special, and realizes that adaptability leads to
belonging.”
Beyond the jargon, this original notion of normcore is
predicated on the desire to fit in rather than stand out. In fashion terms,
normcore is all about anonymous, detail-free design.
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Karl
Lagerfeld transformed the Chanel catwalk into a super-lux supermarket where normcore models are wielding a trolley in
distressed joggers and trainers
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