Bronde: Blend of "brown" and "blonde", golden brown hair with super-subtle highlights.

Source: Is Bronde the Next Must-Have Hair Color Phenomenon?


Power Brow

Recent beauty trend based on creating a fuller, thicker eyebrow shapes (like Cara Delevingne).

This trend first became popular in Autumn/Winter 08, today models such as Cara Delevingne are showcasing defined, thick eyebrow on the catwalk. 

The term has been created by Benefit UK head makeup artist and brow expert Lisa Potter-Dixon of the Cara-inspired beauty trend cosmetics. 

First born as a recession-savvy solution for who couldn’t afford going to waxers or pluckers frequently, bold eyebrows are now the surprisingly beauty trends of this year. In fact, the popularity of the strong brow has translated into big gains for beauty companies: eyebrow makeup is indeed the fastest-growing category of eye makeup in 2014. Anastasia Beverly Hills Cosmetics made a name for itself in the eyebrow sphere and is now the bestselling eyebrow makeup brand in the U.S.

This trend has been called also "Delevingne-ification" (term spotted in Fashionista: How to perk up your eyebrows in one easy step).



Normcore: blend of normal + hardcore, in other words, hardcore normal.

Defined as a bland anti-style, the notion of dressing in an utterly conventional, nondescript way. 

But what is normcore, and where did it come from? K-Hole, the New York trend forecasting agency that coined the term, tweeted a simplified explanation: “Normcore finds liberation in being nothing special, and realizes that adaptability leads to belonging.

Beyond the jargon, this original notion of normcore is predicated on the desire to fit in rather than stand out. In fashion terms, normcore is all about anonymous, detail-free design.

Karl Lagerfeld transformed the Chanel catwalk into a super-lux supermarket where normcore models are wielding a trolley in distressed joggers and trainers


How to wear words

Almost every fashion designer has made clothes with words on. Apparently there are specific rules to wear words properly!

How to wear words on clothes – video | Fashion | theguardian.com:


The IWWIWWIWI generation

IWWIWWIWI – Acronym of “I Want What I Want When I Want It”. 

It could be considered the mantra of the millennials and refers to something that has to be available to everyone immediately.

Google search and immediate gratification capabilities are the characteristic of the: “I want what I want when I want it” generation.

In the fashion world there is an ongoing debate about the efficacy of the show system. What’s the reason of making clothes available to everyone to see via a live stream, when they cannot be able to buy them for another six months? At that point they will either have forgotten all about them and moved on to the next thing, or already bought the high street copy, and moved on to the next thing.