Using support for breast cancer research to market products, particularly products that cause cancer.

Pinkwashing is a blend of pink, the color associated with breast cancer research, and whitewashing, "concealing flaws."

"An unflattering term coined by activists for pink products by companies that say they're helping fight breast cancer but are linked to practices that contribute to factors researchers say cause rising rates of the disease."
—Gabrielle Giroday, Think before you pink, Winnipeg Free Press, June 4, 2008

Published on: Word Spy