October 18, 2010, 5:19 pm
By THE NEW YORK TIMES
In the Economix blog, our colleague Catherine Rampell writes that Michelle Obama’s public fashion choices can boost the stock price of the companies making her clothes: “That is the conclusion of an analysis by David Yermack, of the Stern School of Business at New York University, published by The Harvard Business Review. Ms. Obama wears an outfit, and in (oftentimes correct) anticipation that her get-up will become the latest New Thing, the company that makes those clothes gets a healthy boost in its stock price.”
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