Nail polish as the new recession cosmetics staple.
When a recession hits, we can usually count on two things: hemlines will hit the floor and women will stock up on lipstick. But during the recent global economic crisis, skirt lengths remained resolutely short and a new beauty product was crowned queen of the cosmetics counter.
Nail polish sales grew by a remarkable 14.3% in the U.S. in 2009, and were the only beauty category to experience double-digit growth, according to market research firm Kline and Company. Sales of lipstick and lip gloss, meanwhile, dropped by 5.3%, leading industry experts to believe that women have embraced nail polish as the new recession cosmetics staple.
So what’s made the ladies switch from lips to tips?
Read more: National Post