Fashion Lingo: Vanity sizing

A clever marketing idea that works on the theory that if you feel thinner because you fit into a smaller size then you're more likely to buy.

published on: NZ Herald News

Fashion quote

"Shakespeare managed to accurately describe the entire human condition using simple English, so we're certain the fashion industry can do the same to describe a pair of trousers"

"It's now easier to understand Sanskrit than some of the words commonly used by commentators within the fashion industry to describe garments."

(Debenhams spokeswoman Lizzie Singleton)

The lingua franca of the fashion world is „fashionese“ or „fashion speak“. Originally it was the language of the fashion pack - the designers, stylists, journalists and models,- made to keep the little people out.

27/10/10

Vanity sizing