Fashion Lingo: Aspirational

27/10/10

Aspirational

Aspirational: This is what high fashion is supposed to be. No, you're not supposed to wear the clothes you see in the glossy Italian magazines - at least, not with butterfly wings on while climbing a tree in high-heeled boots. You're just supposed to be inspired by, or aspire to, them.
It's fashion as fantasy: This is also the best excuse ever invented by the fashion industry for the politically incorrect things they do.

Use it: We don't want 14-year-old girls to develop anorexia. Surely they can tell the difference between reality and fantasy. This is high fashion. It's aspirational.

Fashion quote

"Shakespeare managed to accurately describe the entire human condition using simple English, so we're certain the fashion industry can do the same to describe a pair of trousers"

"It's now easier to understand Sanskrit than some of the words commonly used by commentators within the fashion industry to describe garments."

(Debenhams spokeswoman Lizzie Singleton)

The lingua franca of the fashion world is „fashionese“ or „fashion speak“. Originally it was the language of the fashion pack - the designers, stylists, journalists and models,- made to keep the little people out.