“By revealing his 'secret' to a few fashion-forward people and allowing them do the legwork, he created a textbook viral-marketing campaign."
(The Onion, Volume 24 Issue 29 article entitle "Divorced Branding Exec Generates Buzz Before Getting Back Out There")
Interested in fashion and wearing things that will soon become very fashionable
clothes for fashion-forward teenagers
More modern than things that are fashionable now
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