Designer handbag
Wiki says the common term was coined in the 1990s with the explosive growth of the handbag market in fashion. Designers vied to produce one bag that would sell hundreds of thousands of units by becoming the bag “of the moment” — a single handbag style that would spread like wildfire in popularity through the intertwined worlds of fashion and celebrity, aided by clever or just plain lucky marketing.
Le it-bag sono le borse ostentate al braccio delle star, perennemente in lista d'attesa nelle boutique e copiatissime sulle bancarelle. Il termine fu copiato negli anni '90con l'esplosiva crescita del mercato delle borse griffate. I designer creano un modello che venderà migliaia di unità diventando la borsa del momento.
Fonte: Englishfor
