Fashion's new favourite buzzword: gypset

Back in March of last year, Assouline released a book about bohemian-meets-jetset style that resulted in fashion’s new favorite buzz word: gypset.

For Julia Chaplin’s book’s purpose, the term was meant to connote “an international community of artists, designers, surfers, and bon vivants who live and work around the globe.”

The term epitomizes an aspirational lifestyle (one of traipsing around exotic locales with a never-ending expense account à la the late Talitha Getty); and, given the fashion industry’s recession-induced financial turmoil, it’s little surprise that a sense of lavish escapism is taking hold.
That said, why does fashion always have to grab on to annoying hybrid lingo? Shootie, jegging, jort, and gypset should all have been retired before they made it to print.

published on: blackbookmag