Textspeak is spreading into fashion lingo

The Guardian tells us that, ‘Beyoncé and Cheryl sported his dresses with amaze (amazing) metal bits,’ while Grazia magazine, urging its readers to watch a popular TV talent show remarks as an aside, ‘Although appaz (apparently) you already are’.  Other text words used in this way include obvs (obviously), totes(totally), blates (blatantly) and soz (sorry).

Source: The spread of textspeak into general language