Fashion Lingo: Textspeak is spreading into fashion lingo

19/09/12

Textspeak is spreading into fashion lingo

The Guardian tells us that, ‘Beyoncé and Cheryl sported his dresses with amaze (amazing) metal bits,’ while Grazia magazine, urging its readers to watch a popular TV talent show remarks as an aside, ‘Although appaz (apparently) you already are’. Other text words used in this way include obvs (obviously), totes(totally), blates (blatantly) and soz (sorry).

Source: The spread of textspeak into general language

Fashion quote

"Shakespeare managed to accurately describe the entire human condition using simple English, so we're certain the fashion industry can do the same to describe a pair of trousers"

"It's now easier to understand Sanskrit than some of the words commonly used by commentators within the fashion industry to describe garments."

(Debenhams spokeswoman Lizzie Singleton)

The lingua franca of the fashion world is „fashionese“ or „fashion speak“. Originally it was the language of the fashion pack - the designers, stylists, journalists and models,- made to keep the little people out.